LE THERMOGENE, 1930s. Original French Advertising Poster (29 x 39” / 102 x 154 cm) originally folded and now linen backed. This iconic image of a fire-breathing clown holding the cloth product over his chest was designed by Leonetto Cappiello (1875-1942) for Le Thermogene. This product was a heating-pad-like product that is composed of soft cotton wadding, treated with capsicum, a blistering agent that is the product’s active ingredient that activates when applied to apart of the body where heat would be beneficial. The poster reads, “Le Thermogene. Engendre la Chaleur et Combat: Toux, Rhumatismes, Points de Cote, etc.” which translates to “the Thermogenic. Generates Heat and Fights: Cough, Rheumatism, Side Points, etc.” Cappiello’s design was praised by poster aficionados of the time and actually increased product sales to record highs. The company continues to use this trademark logo on their products to this very day.
This poster was originally rolled and in very good C8 condition prior to linen backing. The following quality issues were addressed and fixed during our Linen Backing process: minor wear and cracks along top left corner margin and bottom right corner margin.
Condition C8. For Sale $725 Linen Backed
To see this poster and others visit our gallery the Limited Edition in Historic downtown Katy, Texas. Providing poster sales, Linen Backing, Restoration and Framing services to the Houston, San Antonio, Austin and Dallas regions since 1994.
Shipping: Domestic Customers (USA)
At the time of check out you will be charged $8 for a folded poster or an unbacked rolled poster. For a linen backed poster the charge is $15.
Shipping: International Customers
Postage varies but expect to pay $25 for a folded poster or an unbacked rolled poster. For a linen backed poster the charge is $65. By default, the postage assumes a domestic destination please CONTACT US so we can revise the shopping cart otherwise we will request the difference following checkout.
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